When Adidas decided to stop producing products for Kanye West, people from around the globe rushed to the Internet to check the temp of selling the popular Yeezy shoe.
Google searches for the phrase “sell Yeezy” skyrocketed a whopping 581% Wednesday — according to data commissioned by Celeb Tattler— after news broke that Adidas was dropping their contract with Ye and stopping production of his brand’s products.
The numbers suggest folks are trying to figure out if it’s a good idea to start selling their Yeezy gear now, or wait for prices to potentially increase in the future.
As we reported … Adidas, Kanye’s biggest corporate partner, announced Tuesday they were cutting ties with Ye in the wake of building public pressure following his antisemitic comments.
The German shoe company says a “thorough review” of the Yeezy partnership projects a $246 million loss in net income this year by ending the deal.
The big question now … what happens with the Yeezy resale market.